Mission Statement
We at etwas are on a mission to help Yamaguchi Prefecture flourish anew. We bring communities to life, inspire visitors, and turn tourism ideas into action.
Founded in September 2025 by Takashi Sadahiro, former travel agency president and overseas correspondent, together with his eldest daughter returning from the U.S., etwas delivers hands-on support to help local businesses and organizations in Yamaguchi turn ideas into action, design campaigns that get noticed, and create experiences that connect with visitors from Japan and abroad.
Our goal is simple: to be your trusted partner in Yamaguchi’s tourism community, making a real impact every step of the way.
About etwas’s Services
We’re here to help local businesses as well as international partners who are interested in sending overseas tourists to Yamaguchi through three powerful ways.
1. Planning & Project Support
We help local businesses and organizations turn ideas into action.
From designing projects to managing every detail, we make sure tourism initiatives run smoothly and effectively.
Our strength lies in uncovering the community’s unique appeal and creating systems that communicate it powerfully. We work with top local, national and international partners to support public projects and solve challenges for private operators.
2. Information & Media Outreach
We help Yamaguchi’s local voices get noticed.
From print and web to social media, we create campaigns that generate buzz and inspire visitors. By showcasing our culture, cuisine, and natural beauty, we craft stories that attract media coverage and deliver measurable results.
We also provide overseas travel agencies and tourism professionals with up-to-date insights and trends about Yamaguchi to help share our region with the world.
3. Inbound Tourism Support
We help Yamaguchi’s communities connect with international visitors.
From translation to content supervision and promotional materials, we make sure the message is clear, culturally relevant, and engaging. By stepping into travelers’ shoes, we go beyond literal translation to deliver experiences that resonate. When local guides are unavailable, we step in ourselves.
We also partner with global OTAs and real travel agencies to provide comprehensive support for travel to Yamaguchi — from curated experiences to guided programs — ensuring every visitor encounters the true spirit of our region.
